sarahfV got their new product packaging by running a design contest:
Health Guru food wisdom, needs packaging
Check out sarahfV's Product packaging contest…
Food & Drink
Description of the product
I'm the Health Guru! Born to lead you to healthy tasty snacking, i believe in health wisdom and enlightening snacking....my first gift to you is cauliflower puffs! they are 50% cauliflower snack, as crunchy and airy as cheezles, just like normal grain puffs but with 50% vegetables, what a guilt free pleasure. We are the healthy alternative, with amazing flavours, like chilli lime, vegan cheese, vegan sour cream and onion and more!
Description of the product target audience
Health conscious consumers who still want a treat.
Packaging for the product. it will be like a pack of chips. You can see the logo attached. I like it to look like a healthy product, but clear it's a snack and a little fun, but still deter adults, they would need to be happy to be seen eating it in public so strike the balance of appealing to adults and kids. It's a plant based product. I would like to include: Image of the puff (can be illustration or stock image). Image or illustration of cauliflower or cauliflowers, it can be a cauliflower character that has come to life to give it some personality (you can use stock image as place holder for now and the winner will get an extra job to illustrate the character). Logo I'm open to colours and changing the colour of the logo. Mandatory Copy inclusions in order of heirarchy: Cauliflower puffs 50% real cauliflower The Flavour eg "sea salt" Plant based Gluten Free 50g
What to avoid
stock imagery, the colour black, blue or grey in any great quantity.
around 160mm (w) x 250mm (h)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
sarahfV collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Families, men, women, kids of all ages, consumers looking to balance their lifestyles by eating healthy and at the same
Diverse profiles, home crafters
### please read attached briefing for more information ### Our demographic will be slightly older 45+ and the majority
Our target audience is the mass market. We produce quality products at affordable prices.