J_Aselton got their new product packaging by running a design contest:
KORU - Cosmetics for Endurance Athletes
Check out J_Aselton's Product packaging contest…
Cosmetics & Beauty
Other color requirements
Please reference the brand guide (attached) for exact colors in their respective values
Koru Performance - Endurance Athlete Products
Description of the product
A combination of biotechnology and cosmetics to create a high performance line of endurance lotion, recovery lotion, body butter and sunscreen. Our products include in the formulation 100% of the NIH's recommended dietary intake (RDI) of Vitamin D!
Description of the product target audience
Our line of products are designed for Endurance Athletes (Triathlon, Cycling, Swimming, Ultrarunning, Surfing etc.)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
J_Aselton collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our audience are about 65% female and 35% male. We are based in London, Uk and the typical age range would be from 20-30
Our main customers are Females, 25-34. They are social media active and want to feel like they have received value.
Women with dry skin types, gen x, millennials, or gen z.
We are a fun, modern and hip brand that wants to make women look and feel sexy. We are the party brand: night clubs, con