'Bar & Barrel' will be the branding on the package.
Description of the product
Premium Whiskey Glass'
Description of the product target audience
Mid to high income earners. Male and female
We are after a premium package solution that will appeal to high end buyers & gift givers. The packaging needs to be as important as the product itself, and something that the buyer will want to keep and be proud to show off. The glasses & whiskey stones are to be housed in a premium box with possibly a magnetic flip top style lid (open to suggestions). 2 Glasses (9.5cm top x 6cm base), will be held in place via foam, and covered by a Branded card (foam backed) insert. 6 Whiskey stones (2.5cm x 2.5cm), tongs and pouch will be housed in a pull out compartment either accessed from the side or front of the box. We want the buyer to experience a gradual unveiling of the products, rather than an basic run of the mill open and see experience.
These are just ideas, and other alternatives are very welcome.
What to avoid
Cheap looking packaging. Must have unisex appeal.
Not really. No larger than it needs to be to fit the products comfortably. (max. 203mm shortest side x 457mm longest side, 355mm median side)