callum_davies got their new product packaging by running a design contest:
SPRI Fitness Retail Packaging Design
Check out callum_davies's Product packaging contest…
Gaiam Pty Ltd
The brand is SPRI go to www.spri.com
Progressive Strengthening Resistance Band Kit
Description of the product
Resistance band which is commonly used for strengthening and toning of muscles.
Description of the product target audience
All people but we are in the sports retail space so models need to be fit/healthy - see breif
Goal – To elevate our retail box design through an update of all elements:- fonts, font colours, background colours, layout, use of print effects – embossing / spot UV / silver print finish – all elements can be changed except the red SPRI logo must remain. PLEASE CAREFULLY READ UPDATED POWERPOINT BRIEF. The grid provides all front of box copy and call-out we need to see included. This is critical. A visual weight % is given to provide sizing of each element. Also I would suggest mock-ups use the model pics provided but others will be considered. Brief Deliverables:- Stage 1 – provide a 3D 'mock-up' colour graphic of the front and side of the retail box with your design; Stage 2 – we will choose our preferred design/designer and in Stage 2 provide a final die-cut and complete ‘final box’ brief. A final fully finished, layered, editable file will be needed along with print finishes, fonts and colours using that die-cut that we will produce a full colour prototype from. Job done!
What to avoid
Old dated fonts. We want modern fonts and use of print effects to elevatate the look - see breif
See breif document
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
callum_davies collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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This information is to understand the product better. Pls do not put on packaging - will be used by women and men - b