saleIf got their new product packaging by running a design contest:
Stylish, modern box packaging needed for our premium Nordic inspired Bread Bin.
Check out saleIf's Product packaging contest…
Other color requirements
See Brand Guidelines for colour palate
Bread Box with Rubberwood Cutting Board Lid
Description of the product
We are Nordic Kitchn. We design and manufacture Nordic inspired kitchenware. Our Modern Farmhouse Bread Box with reversible rubberwood cutting board lid combines functionality and beauty, using durable and natural materials that are made to last. Brand Values Simplicity, Sustainability, Craftsmanship Brand Essence Functional, Stylish, Modern, Warm **Please refer to our Packaging Design Brief and Brand Guidelines attached for more information on the product, our customer and competitor landscape.
Description of the product target audience
Our customer is a modern city dweller, with a forward thinking, open-minded approach to life. They are generally very positive, warm people. The kind of people you want to be around. Their life is naturally busy, so when at home, they value the chance to slow down, simplify and enjoy. Be it entertaining or cooking, with a glass of wine in the evening or coffee in the morning. Be it alone, or with friends, flatmates, the kids or extended family. Age, relationship status, ethnicity, kid or kidless is is not relevant. What our customer shares in a common is a mindset. They value relationships, cooking, sharing, living a positive joyful life. When shopping, our consumer wants to buy quality products that are made to last. Fast consumerism is out. They want to do their part to reduce landfill and waste. Their mentality is 'buy it once and keep forever or pass it down'. They buy products made from natural materials where possible. They value sustainability and lessening their impact on the environment and prefer to buy brands who act the same. They value timeless, stylish & simple design. They want to fill their home with products that inspire them, make them feel proud and bring them joy.
We need to design a premium gift box for our bread box. The gift box material is a white artboard which we can design with full colour print. Size: 391mmL x 191mmW x 222.67mmH Refer to artwork file attached for full specs Below are the communication elements we need to include. However, we are open to your design expertise on where each of these elements should be placed for maximum impact and Wow factor. We really want to impress our customer when they open the brown shipping box from Amazon and reveal our beautiful gift box inside. 1. Master Logo 2. Product Name "Bread Box with Rubberwood Cutting Board Lid" 3. FNSKU barcode (see attached pdf file) This needs to be on a white background with high contrast colour for the barcode, so that is easily detectable by Amazon scanning equipment. This needs to be visible for Amazon, but discreet for the consumer. We suggest on the underside of the box or at the bottom of one of the slim sides. Minimum 0.5" height & 6pt font. 4. Production Country "Made in China" Please place this clearly but discreetly below or above the FNSKU logo. 5. Production Materials "Materials: Lid - 0.5" Rubberwood Base - Powder coated metal" Please place this on the underside of the box along with the barcode. 6. Reduce, Re-use, Recycle logo (please create this) 7. Key Product Features Please design a simple and stylish icon to accompany the text, that stands out and is easy to interpret. "LARGE CAPACITY TO STORE 2 BREAD LOAVES & MORE KEEP BAKED GOODS FRESHER FOR LONGER REVERSIBLE CUTTING BOARD LID & SERVING PLATTER EFFORTLESS TO OPEN, CLEAN & LIFT FOOD SAFE & MADE-TO-LAST" 8. Sticker Please design a sticker that will seal the top flap of the box. This can be any size, style and colour that you recommend. 9. Contact Details "nordickitchn.com email@example.com 7750 NW 46th PTY60889 Doral, FL, 33166, USA facebook & instagram icons"
What to avoid
No, we're open to seeing what you come back with! We think there is so much opportunity with the brief and our product to produce a beautiful, highly impactful design. The competitor examples we supplied in the attached brief, in our pov are not very impressive. We are so excited to see what you come back with. CONSIDERATIONS - The product is currently in production so we don't have a finished image to show you or photography to include. Please refer to the artboards and detail provided in this brief for product detail. If you feel a 3D render of the bread box would be awesome to include on the packaging, let me know and let's discuss! - We're open to a geometric pattern, perhaps leveraging the NK monogram, or any other unique stylish pattern that we can own. - Think minimilist, clean lines, uncomplicated, premium. - I'm open to stock imagery if you think it will add impact. - I can supply the ai file and fonts to the winning designer to complete the finished artwork file.
391mmL x 191mmW x 222.67mmH Refer to artwork file attached for full specs
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
saleIf collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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