Portfolio
:format(webp)/99designs-contests-attachments/46/46529/attachment_46529457 "if its the 'facebook for doctors' - then it needed the elements of current social media design. I chose a fairly universal typeface for social media, for this version and another, and focused on a flat icon design. the shape of the speak/social bubble is often the same shape as the 'globe/grid' icons i see, so i integrated them. and how to use the cross without being red cross? tough. i liked this best, but it wasn't even a finalist.")
:format(webp)/99designs-contests-attachments/46/46529/attachment_46529490 "if its the 'facebook for doctors' - then it needed the elements of current social media design. I chose a fairly universal typeface for social media, and focused on a flat icon design. it was what to place in the social/speak bubble that mattered. and how to use the cross without being red cross? tough. i liked, but it wasn't even a finalist.")
:format(webp)/99designs-contests-attachments/46/46765/attachment_46765278 "the company was blending the word \"precise\" with agriculture. no one else had grabbed the target-sights idea so i tried to incorporate it. I was trying not to be overly agricultural, but I need the tractor-tread in there because the name didn't totally say it for me. i think the crest style logo is important in that industry as well. but it wasn't chosen.")
:format(webp)/99designs-contests-attachments/46/46769/attachment_46769755 "I started with crests to stand out from all the submissions. I thought it was a strange name - they were borrowing from the word \"precise\", mixing with their agricultural practice. But the result makes me think of exercise more. Anyhow, I had played with two different \"tractor tread\" elements, and ended up using them both here. Not really a home run but I like the simplicity.")
:format(webp)/99designs-contests-attachments/46/46805/attachment_46805453 "I don't often use gradients in a logo, i prefer flat icons that are easily transferred to b/w. However this folding paper icon just begged for shadows. Honestly, the \"V\" and \"A\" as the primary letters are just too easy. I can't remember but I think they had a thousand submissions in the first day or two. I of course like the simplicity of this icon. It wasn't chosen.")
:format(webp)/99designs-contests-attachments/47/47072/attachment_47072671 "retain elements of fight-sport culture/design. something edgy and solid. the logo, for this kind of company, should give impact, like the feeling of a fist. so i made it central. the stars and wreath are for the regal element of fight/champions culture.")
:format(webp)/99designs-contests-attachments/46/46809/attachment_46809123 "the most obvious play on the title was interlocking \"C\"s. when i added the 'wing' elements to the text-title, it seemed they should be on the icon as well. this version wasn't selected in the finals.")
:format(webp)/99designs-contests-attachments/47/47082/attachment_47082481 "secondary submission (not finalist logo). retain elements of fight-sport culture/design. something edgy and solid. the logo, for this kind of company, should give impact, like the feeling of a fist. so i made it central. the crest is an easy way to transfer the logo to many mediums in sport culture (for print).")
About
"Design is not just what it looks like and feels like. Design is how it works." ~ Steve Jobs
First web design in 1995. Full-time graphic design since 2000. Started Shameless Design in 2007. Fully independent.
Member since:
July 27, 2013