Portfolio
:format(webp)/99designs-contests-attachments/108/108012/attachment_108012053 "The client is a heavy equipment and industrial trailer rental company. They rent to contractors and heavy equipment haulers.
The orange color was suggested as the main color. This design has a masculine, mature and geometric style.")
:format(webp)/99designs-contests-attachments/107/107887/attachment_107887240 "In this design I wanted to reflect an esoteric feeling and added some elements with \"hidden\" meanings
The triangle, on which the shape of the letter A is based, is the geometric symbol that represents the number three and therefore the key of the geometry and 'divine proportion'. It supposes the trinity of being the fruit of the product of the unity of heaven and earth.
The symbols around the A are the sun, the moon and the earth.
Finally, the circle, a circle closes on itself, and therefore represents unity, the absolute, perfection. It is a symbol of heaven in relation to the earth, of the spiritual in relation to the material.")
:format(webp)/http://s3.amazonaws.com/projects-files/48/4844/484436/ccb6de37-e413-4275-b5a4-de3018f7d210.jpg "Bottle and packaging label")
:format(webp)/99designs-contests-attachments/87/87472/attachment_87472443 "I've tried to make a simple design to fit in a triangular shape. This shape is reminiscent of the letter A, but can also symbolize greatness or superiority. It is a very stable, solid and balanced figure.
The lines that surround this figure not only stylize the logo, but also give it a sense of movement.")
:format(webp)/99designs-contests-attachments/56/56979/attachment_56979960 "Although it was not the winning design (I won the contest) this design was my favorite. I think that the size is balanced and the thickness of the lines is the best.")
:format(webp)/99designs-contests-attachments/74/74831/attachment_74831351 "The main concept for the design is to recreate the flowing of the water or the air through 3 shapes that remembers the initials 'JM'.")
:format(webp)/99designs-contests-attachments/42/42923/attachment_42923748 "The main design concept was to integrate the idea of the \"Atala\" butterfly and the films. In this case there were several proposals and finally decided that the filmstrip form a butterfly with particular colors of this species.
The typography gives the sense of flow and also gives the feeling that follows the flight of the butterfly.")
:format(webp)/99designs-contests-attachments/68/68675/attachment_68675508 "OJOLO.
It can be seen that the logo is formed by the figure of 3 abstract 'characters' with their hands raised skyward, which can refer to the 3 members of the group.")
:format(webp)/99designs-contests-attachments/100/100422/attachment_100422157 "Sci-fi inspired logo
Client's Brief:
\"I am specialized in IT Project Management, and I am providing consultancy to different clients. \"RED PULSAR\" is the name of my company: I have chosen this name because I like science-fiction. I would like to have a new well-designed logo and new atmosphere of the visit card, both font and logo must be readable easily. Red color must be used (R=236; G=21; B=30). Attached font \"earth.zip\" and image \"carte de visite.pnj\" can be reused but please to propose a totally different design (font not mandatory to be re-used). The new logo must be drawn with the idea of science-fiction/stars/galaxy/pulsar\"")
:format(webp)/99designs-contests-attachments/87/87148/attachment_87148146 "These are 2 interlaced figures that form the abstraction of the shape of an eye.
The colors used were the blues as they relate very well to the business activities, in addition to other qualities.")
:format(webp)/99designs-contests-attachments/99/99404/attachment_99404596 "From the brief:
\"We have several barbecue sauces, marinades, and rubs. Our target demographic is 18-35, individuals interested in cooking but not a professional. A balance is preferred between masculinity and femininity, experimentation with minimalism, abstract design, or tasteful use of vintage/classic design is encouraged.\"")
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About
Guillermo Velázquez
10+ years of experience working in the Graphic Design Industry.
✅ Logo & Identity
✅ Business card
✅ Graphics & Illustration
✅ Product Label & Packaging
✅ Architectural Design & Visualization
✅ App UI Design
🏆 Top Level Certified Designer
🇲🇽 Español / 🇺🇸 English
Country:
Mexico.
Member since:
February 20, 2012
Reviews
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"Excellent interpretation of the brief and very fast to submit the changes suggested, no matter if it was a week day or weekend."
Anonymous client
"Very good designer! Updates and new ideas he delivered very fast. All design proposals were documented and explained. After selecting him as winner, he worked again on our wishes and made all changes on time."
O2kan
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"Guillermo was incredibly creative and responsive. Guillermo was attentive to the brief and produce incredible results. I highly recommend working with Guillermo."
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wearemoja
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"Thank you so much, Guillermo! Amazing designer to work with, his attention to detail was amazing and did everything I wanted without question. He completely understood the brief and added his creativity. Thank you again! "
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annabelita.bonita
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"Very good work.
I enjoyed working with Guillermo. He is very reactive and creative."
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NATURA BIO
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"Great job, quick and precise reaction. Guillermo understood what we were looking for. His design es amazing, thanks a lot!"
encuerna
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"Designer with great skills, flawless communication. I would recommend his work to my friends."
manuela 1
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