VRE

“The first demand any work of art makes on us is surrender. Look. Listen. Receive. Get yourself out of the way. There is no good asking first whether the work before you deserves such surrender, for until you have surrendered yourself you cannot possibly find out.”
C.S. Lewis
Vesper’s design work for our new Logo captures the essence of C.S. Lewis famous statement of perceiving Art by surrendering yourself first to the possibilities. Elie’s design work compels us to surrender and open our minds to a visual journey, not just a destination.
When Vreeland Realties contracted Vesper, we presented Elie Makhlouf with a problem of illustrating our complex ethos while maintaining a simple and elegant design. This assignment was more of an intellectual pursuit with an artistic design challenge, that required talent, knowledge and understanding. Vesper answered the challenge with skill and dedication.
From the start to the finish, Vesper was able to grasp and fully understand our needs while meeting a challenging deadline. The final design is a gorgeous, intellectual and refined logo design that captures our company’s ethos.
“Look. Listen. and Receive. Elie Makhlouf’s logo design exceeds our expectations in every way and demands our surrender to the possibilities.”
J. Kyle Vreeland

Review by jkvreeland

12 months ago

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