Design a vertical signage/billboard on the building façade; Actual dimensions 196cm by 662cm (see external billboard ad.pdf)
Aims – Increase brand and product awareness, capture attention, attract eyeballs and promote word-of-mouth
Feel – Modern, fresh and fun, bright and attractive (see opening day photos of school and rationale of design). Not childish
Logo + Brand Name (ITT) - Big
25 years - Big
Facebook – ITT GD QUOC TE
Telephone Number – (to be confirmed)
Free to be creative:
1) This is a signage/billboard, so there is only about 3-5 seconds to capture attention.
2) Wordings - The message which I want to say is that 'We are different', ‘Knowing English does not equate to Understanding Communication’.
3) Image - An image illustrating Asians learning English and/or using English to communicate with Native Speakers confidently. The picture should tell the message to the audience just as much as the wording.
4) Courses available – IELTS, General English, Business English, Academic English, Career Preparation, Study Abroad.