Identity needed for purpose-driven company focusing on soul searching and cycling

Business & Consulting

We connect cycling and soul-searching. Take a distance to the reality of everyday, reflect on your essence and take action to connect with the life of your dreams. Cycling is a great metaphor for life; setting goals, succeeding, failing, being on the road, with or without plan, encountering difficulties, being confronted with yourself etc... It is a meditative experience to be in nature whole day long. The services we provide combine training on personal leadership/effectiveness with cycling tours. Themes addressed are: goal setting, creating your roadmap, overcoming resistance, enlarging your manifestation power, focus, flow, consciousness. Target group are cyclists, 25-55 yrs, both male and female. People interested in self-development, ambitious, loving freedom, adventure and discovery of new places.

Within the color palettes I like the the softer colors, could be both light and dark. Normally I don't like the hard green, or hard yellow. (update: I have included a tentative color pallet below because in the end will also need some additional deliverables - see comment below)

Please see attached mood board with items that I like in websites etc, and types of pictures. For the winner I would like to have some other items later on as well, namely style guide, ppt template and perhaps Wordpress set up. So I am not here just for looking :)

Every design category has flexible pricing for all budgets. Logo & social media pack starts at $539.