This designer got the core idea right from the beginning. He/She did not need to make several different designs, but got focused on the original idea and introducing a few tweaks to it.
A very creative designer, who took on feedback and delivered a design that exceeded our expectations.
How peter.burton started their logo & social media pack journey
Who are you known as?
Foresight, Foresight Technology, ForesightBT, Foresight Building Technology
Tell us a bit about who you are and the people you reach
This is a tech company, that will initially offer building asset capital management/planning tools and processes to commercial and multi-lot residential building complexes. We are targeting the building/lot owners, building managers and service providers to contribute to shared learning of this niche industry vertical, and promoting the use of the tools (that we will create) that will be identifying risks and issues with building maintenance/improvement funding, collecting and maintaining information about the condition and maintenance associated with building components.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
clean font, - don't like or need the graphic art component
Like the custom font - the design must include a unique font style that differentiates the brand - ideally its a custom font
similar to the first example this version of the Pivotal logo is bold/not bold, but would like this used with the custom font
I have a strong preference for no symbols (abstract, geometric, objects), and that the branding should be via recognisable by "custom font", e.g. Atlassian, Pivotal Labs brands, both of whom we'd like to emulate in terms of their look, marketing and messaging approach. The font needs to be unique and able to be trademarked.
The colour palette used by Pivotal Labs is based around a limited number of options with a base set of colours, with a few variants by product or service, either used as the font colour or the website background colour for the product/service. I don't expect to use the full rainbow here, but there needs to be scope to differientate products and services visually
I have attached variants for the brand name in the file, to assess the different ways we may want to represent the brand name, I'd like examples of these variants worked into the brief please