Vector Preclinical Solutions is a small consulting group serving the pharmaceutical industry. Our focus is on helping small to mid-sized pharmaceutical and biotechnology companies to get their candidate drugs into clinical development. Because we are a small shop, we support a limited number of clients, but offer very personalized service.
Tell us a bit about who you are and the people you reach
Our target audience is research and development scientists and executives in the pharmaceutical industry. These tend to be the supervisors involved in management and regulatory affairs rather than the hands-on scientists that are discovering new medical treatments. Thus these are very serious and busy people. Please no cutesy stuff or attempts at lightheartedness - it does not go over well with this audience.
The attributes we wish to exemplify are experience, competence and personalized service. Speed is not a critical issue, nor is price. The underlying message we want to convey is "We are not amateurs who will screw up your regulatory submission. We have been doing this for a long time, and your critically important project is in good hands."
We have already identified a logo design that should be used in this project (files uploaded). How exactly the logo is used is up to the designer, as are colors and other design elements on the card, but they should obviously work well with the company logo. We are not planning on using any byline or slogan at this time - any suggested would have to be really exceptional for us to consider using it.
As this is a business card design, it should include name, address, office and mobile telephone, email and website. Prefer a standard business card size for the US market (please no over-sized or odd sized card designs). We will consider either landscape or portrait design layouts. We are also willing to print on glossy card stock if the design would benefit from this.
We sometimes use the shortened title "Vector Preclinical" and we will consider especially creative designs that use this version, but would probably prefer the full title on the card.