I am a small business marketing coach and consultant. I use the 7-step system of Duct Tape Marketing (http://www.ducttapemarketing.com) to simplify marketing for small businesses who have an unfocused, uncoordinated, tactical approach. I'm passionate about helping small business and I believe that a very systematic, consistent, repetitive approach is the answer.
Duct Tape Marketing, along with the founder, John Jantsch, is a strong international brand in the small business marketing world. At first, I was going to really focus on pushing my affiliation with DTM, however, I've changed that thought and now want to focus mainly on branding PWG Marketing (while still communicating the fact that I'm affiliatied with DTM).
Three words to describe me and my business are: 1) focused, 2) practical and 3) fun.
For background purposes, the 7-steps are:
Narrow Your Focus
Find and Communicate a Core Difference
Package Your Business
Create Marketing Materials that Educate
Establish Your Lead Generation Trio
Harness the Internet
Live by the Calendar
o take marketing one day at a time in order to avoid “overwhelm”.