This shirt should be cool as hell, and jump right out at people with clearly identified words PENCILS OF PROMISE somewhere on it. You should see it and also think "Cool. This clearly isn't an oldschool Red Cross type of nonprofit."
Also we love the language on the top of the WHO WE ARE page (http://www.pencilsofpromise.org/who-we-are) and would love to find a way to incorporate the entire paragraph of writing into a kickass tshirt... but it's not a requirement, just an idea...we just love the line "We are the impossible ones."
We're completely open to creative ideas, designs, phrases, etc. We care about creating a movement, and so the shirt should definitely say the words Pencils of Promise somewhere on it very clearly, but if it should grab people in a way that makes them want to know more and remember us. While it's not a requirement AT ALL, we would love to see some designs that utilize our logo (attached) and our colors.
We're not fans of cluttered designs, so simplicity and bold/catchy looks are ideal. The design will most likely be placed on a fitted, wrinkle-style t-shirt.