-Page 1, "Home page":
This needs to be very simple. It will include a brief overview of what we do with a choice of two option. 1) Get started 2) More information
-Page 2, "Blueprint Value":
On this page we detail the benefits of using Advisor Blueprints. The top 3 highlights that advisors benefit from are from learning what the "Compatible Firms" are. Learning their "Deal Metrics" which comprises the recruitment bonuses as well as their compensation for each of the 10 firms. Also, they will gain "Management Commentary" for each firm which is possibly the most valuable information they will acquire. All of this together enables them to navigate the recruiting landscape effectively without taking the time to do all the research themselves.
Although this page with have more information and detail on it, the page needs to clearly direct people to "Get Started" or "Review Packages" so that they're properly shuffled through the process.
-Page 3, "Packages": On this page, we will detail the outline of the different packages that we offer. We offer a "Basic" package, a "Premium" package, and a "Platinum" package.
This page should be such that it directs advisors to the middle option, the "Premium" package. Also, it needs to have very clear calls to action so that they can be simply directed to "Get Started."
-Page 4, "Advisor Corner":
This page will be similar to a blog in that we will be writing ongoing articles that advisors will find relevant to moving their practice. This needs to be easy to navigate so that Advisors can click through the different articles, listing the most recent first. Teasers on the side to direct them to other articles.
-Page 5, "Get Started":
This page will be where we begin to collect information. It will essentially be a huge contact form with various input fields. It needs to be a clean looking online form that advisors can fill out to provide us with the necessary information to generate their personalized report. See the attached files to understand what information we'll be asking for.