a lot. See http://www.smokelessly.com for a basic "not designed" layout.
The concept is simple:
The site should be optimized for mobile, but work well on the desktop or a tablet also. The main objective and purpose is to drive signups. With this in mind, the home page should:
1. Communicate what we’re offering and why the user should care
2. Allow them to choose a subscription level from 1 to 4 vape cartridges a month
3. Allow them to choose the different vape “flavors” they want
4. Get them to start registration
For people who want vape cartridges delivered to their door every month.
They pick 1,2,3 or 4
They pick the specific cartridges they want
They register, which has a bit of a twist to it.
They have to upload a copy of their physician’s letter and their driver’s license, so we need to ask for two uploads as part of registration.
They have to provide a credit card
They have to provide delivery address
And, there needs to be a simple dashboard for logged-in members to access the same info
Main focus is mobile, so design this with the primary activity in mind, but desktop is important too, just secondary.
Supurb.com is a site with a pleasing layout https://www.supurb.com/ and a good place to start. If accessing from desktop, please squeeze it down to mobile size. If lays out nicely. Here are some screen shots as I scrolled down. Granted, they are not a subscription service, but I like their look and feel.
Registration entails three steps after getting an email and password: 1) upload images of medical marijuana letter and license (still necessary in 2017) 2) credit card info 3) phone and address
At the end of enrollment, we need to give a call to action to participate in the affiliate program.
A key element of the service is to get people to recruit others and earn compensation. It could be significant. $100 per sign up is not out of the question. So, they go immediately to a call to action about the Affiliate Program, and we try to get them to invite as many of their friends as possible.