Overall feels must be relax, paradise, getaway, home away from home, dreamy, friendly, easy and simple navigation, more masculine colors ie. deeper beach/ocean hues.
Must have: video for all pages, sign-up/short form for Hot Insider's News,
format for readers should be in a "F" shape for each pages. Facebook, Twitter, Pinterest, Instagram, LinkedIn access
Homepage: Brian Bender is the featured personality of this site. At the same time we want to capture the visitors attention by the feel of the homepage. The idea is to give a picture of a dream life near the beach. The goal is to show visitors that it's easy, simple, and possible to achieve a relaxed lifestyle in paradise through connecting with Brian Bender. MUST have banner similar to http://www.michaelhyatt.com.
Sign-up sheet- At the bottom of the banner,"Received personalized financial guidance from Brian"
Connect now: name | email
Blog entries- separated similarly with typography and images (see image samples above) (see http://www.michaelhyatt.com)
About:Our goal is to brand Brian Bender the home loan expert. We want to portray him as he is; friendly, approachable, caring, knowledgeable, and creative. It's important to show the comments/feedback from his previous clients.
Tool Box: The goal is to provide upfront and the meat of information for home loans. We can achieve this by using info graphics with text and typography.
Hawaii Life: The goal is to provide upfront and the meat of information for refinancing. The ideal way to represent the information is simple text and typography with infographics for visual effects.
The 4 Whys: This page is similar to a sales page as the intention of the whole site is to capture present leads and leads that can be converted in the near future.
(USE THE BEACHY SIGNS - see link above with the 4-Whys below)
Why own a home?
Why finance a home?
Why contact Brian Bender today?
Why choose Kama’aina Mortgage Group?