Dealio is a new local e-commerce site that places purchasing power back into the community's hands for a unique deal every day. Based on the concept of cooperative buying, users of Dealio can band together around the day's deal (24hr limited sale) - once we reach minimum buyer threshold, everyone gets the deal! Users of Dealio are incented to share their deal with friends on their social networks - not only giving the buyer and their friends the best deal - but also because many of Dealio's deals will be group activities.
Note: There is a strong possibility of more high-quality work following this contest
As Dealio is launching in a highly-active urban area in the US, we're targeting a web-savvy audience (20-40yr olds) and those that have a passion for shopping, deals and having fun. Dealio's customers will have an eye for bold and clean design. It's important to note Dealio is seen as a site that offers higher-end luxury products or services for the end-consumer - think spa discounts or exclusive access to wine tastings.
We're going to need three (3) PSD templates for the following wireframes attached in this brief. Please use the attached wireframes as a starting point layout in the creative and design process.
However, please note that NOTHING in the mockup is set in stone. Please do not feel constrained by the preliminary sketches - and use best practices as you deem fit. As one example in the current mockups, the top-most section of the page is blank/white. Perhaps it might look best as a solid-colored bar, which would then impact the lower design elements and color uses for the remainder of the page.
Ultimately, we are most interested in how you might change the layout/styling and utilize color, font style, texture, gradient and white space.
The attached logo is for reference. That color green can be used at sparingly at certain points on the site (ex. buttons), however, it is not to be the primary or dominant color for the site.
CONTINUE READING the rest of the creative brief at http://bitly.com/dealio_extendedbrief