This will be the homepage. We will be happy to work with the winner on inner pages.
-I like the phrase, "Come Home Happy", or "House Cleaners in Rhode Island" that could be featured on the page.
-I like the booking form and icons on MyClean.
-The top portion should have sections for Login, Help, Why Us, Book, and Gift Cards.
-Underneath, a "How it Works" section using simple/attractive icons and two or three lines of text. Suggested - You Book, We Clean, You Relax. Handy.com does this well.
-Exactly what to expect from the service... suggested, Safety First, saves Time, Best Service, Easy Communication, Cash Free Payment, etc. Use something which creates emotion and connects the visitor (weekends, date nights, wine, etc. The benefits they receive from booking our service). Something that creates a psychological feeling around the service.
Please use the above as inspiration, and use your designing expertise if you think one thing will look better your way.