Clean, simple, minimalist, modern, intelligent. Images, colors, and designs rather than text. Energetic colors, but not too cute or bright; colors should have some masculinity. I suggest this palette, though am not wedded to it if it doesn't feel right to you: http://www.colourlovers.com/palette…gliani_uno
However, the existing logo does use that red; and the background for all video content in the product is red and black, so don't stray into something radically different.
Although the logo does contain "nails" in the middle, I feel like maybe the design should be more curved than sharp, though I leave that up to you.
I think I would like to use a photo of myself, as this product is somewhat a "personality" type of product and I am the personality. I will provide a high-quality photo or three to choose from.
Typography should be mostly clean and modern, but can have maybe a hint of rockstar edginess to it, as the product does target popular-music musicians.