Home screen - Show credibility and explain our reason of excistens -
Menu bar should include:
Our family of good
Sustainability with biotech
Scientific Advisory Board
The level down page will be used to describe each business area in detail and used as a contact page etc
What to avoid
We don't want any earth held in two hands kind of deal.
We want it to be very pragmatic and solutions oriented as well as giving a feeling of "a force for good". Also it needs to be clear that it is an investment company with good intention of participating in the sustainable development.