So here's the deal. Credit repair is a crazy competitive market. The biggest problem is overcoming the whole "credit repair internet scam" stigma. I do a decent job of that with my testimonials. For PPC, this works just fine since they're looking for a solution. For CPA traffic, which may be banners or email solicitation, its not good enough. They need to see a site that INSPIRES CREDIBILITY.
The site should be graphic heavy and lead the eye to request a free credit review with a big fat arrow. Here's my sample page with the items you have to work with: http://www.Get700Score.com/_welcome.htm
I plan on adding a chat box which doesn't appear there now.
The video should be the focal point on landing. The rest serves to enhance credibility.
I'm open to suggestion, but will tend to favor tested CPA offer style templates.
Just pretend the prospect has the attention span of an 8 year old.
I have images of my logo, my guarantee certificate, my signature, and myself attached.