Jordan F needed a new web page design and created a contest on 99designs.
A winner was selected from 25 designs submitted by 5 freelance designers.
SURGE Tokenized Cryptocurrency Fund
Surge is a managed, token-based Cryptocurrency fund, designed to make investing simple. We are connecting traditional funds management with the Cryptocurrency market to help our investors capitalise on growth with ease.
We expect to serve a wide-range of investors from seasoned to inexperienced. Age and demographic will also range greatly, which is why we must incorporate both trustworthiness and fun into our design.
Trading Cryptocurrencies is complicated and requires outstanding comprehension of current technologies to participate. Investors who aren't technically-inclined can't participate at all, and those with some understanding must spend hours each day learning and following the market updates.
We are removing complexity from the equation by allowing investors to utilise our curated market analysts and traders; who have incomparable combined experience. Our diversified approach is designed to maximise return while mitigating potential loss. Within our diversified portfolio includes; swing trading, arbitrage trading, non-retail ICO investment and futures contracts.
We imagine our website would mention important features, such as;
> Our slogan, being "Growth Through Diversity". Which illustrates our approach to maximising capital under management.
> Unlike other Cryptocurrencies, each token issued through our ICO is backed by digital assets and therefore carries inherent value. This is called our NAV (Net Asset Value) price and can not be influenced by external sources.
> Investors will no longer have to worry about managing their portfolio.
> Anyone can take advantage of our professional market analysts and traders, previously unavailable to retail Cryptocurrency investors.
> We will use capital under management to invest in non-retail ICO opportunities. These are earlier investment rounds where high-fixed returns apply; and are not traditionally available to retail investors.
PSD designs are strongly preferred.
We're looking for a professional design which emits confidence and trustworthiness, as a financial institution, but also more welcoming design elements reflecting digital, technology, Blockchain, etc.
We would like this website to be mobile responsive as many visitors will be on mobile devices.
Homepage: This should page should provide an overview of the venture. It must be engaging and exciting, beginning with our slogan of "Growth Through Diversity". The goal behind this website is having Whitelist registrations - a button which will redirect to a hosted form. Therefore it must be the most prominent CTA. I would recommend searching ICO Whitelist on Google for other Initial Coin Offerings at this stage.
About: We would like a modern and engaging page which shares information about our company vision, investment approach and importantly our diversification strategy. It would be ideal to create a visual element for the diversification strategy.
Team: This page should carry the common theme with information on our core leadership. We expect this page to include 5 primary directors and some less highlighted advisors.
Press (Blog): This would be programmed as a WordPress blog, however used in a Press Release channel format for announcements and media mentions. This page should flow nicely for press releases and include logos of outlets we're mentioned on. It's essentially our online media kit. We would also like space which offers journalists to download our complete media kit.
There will be other navigation buttons, however we expect for them to be redirected. If not, we will simply carry the theme designed and embed hosted elements.
The colours should be representative of our logo. This incorporates black and various shades of blue.
We want to communicate that we're a professional financial institution, while maintaining the fun and theme style that most Cryptocurrency (specifically ICO sites) include.
We want to attract both young and mature investors alike.
We would like more custom illustrations and graphics