What do you have in mind for the style and theme of the web page?
this page will be linked to from http://www.execfile.com so you can use that for ideas about the color scheme... you don't have to follow it exactly though.
Four sections (see attached) - header, nav, interactive map and real time insights
What to avoid
no preference, as long as fonts, color scheme and styling work together to convey the functionality of the page.
The purpose of this page is to highlight to the users important events in lives of his/her (potential) clients - e.g. appointments, speaking engagements, funding events, etc. in a way to invite to interact with the page - nav, buttons, etc.