We don't want our software to be outdone or overlooked because the design is lacking. We're looking for a sharp, easy to read, tech-modern project site that allows our software platform to go shoulder to shoulder with contemporaries.
We aren't necessary looking to create a new genre here, though individuality is certainly welcomed. We just need the site to be put together so we can look the part. The existing project site (and logo) look like they were thrown together quickly (by a developer) because they were.
We'd like to avoid a corporate look, so let's steer away from corporate blue and green. Instead, we want something that looks tech-modern, easy to read and understand, but still has playfulness to it. We see us shooting for something most similar to gitbook.com (without the corporate blue and green) and gohugo.io.
We're not afraid of color. We've been using purple for the existing logo and we're thinking we'd like to build on that color. See the attached diagram for ideas about other colors.
If you plan to incorporate the existing logo into the design, don't be afraid to apply a tint to it. Once the site design is complete, the logo will be redesigned in the same style, so don't incorporate the existing logo too heavily (if at all).
In general, we're looking for a big hero with a colored background above the fold, a transparent navigation bar along the top, visually discrete sections below the fold to cover additional information, and a large but simple footer for branding and resources.