Design Site For New Online Community Service

Hoop.la

Our company has been an online community innovator for over a decade. We developed the modern message board way back when and have been serving the enterprise community market for companies like The Discovery Channel, Mattel, Scripps (HGTV, DIY Network), and more. Now we are launching a turnkey service designed to make it easy for anyone to set up a powerful online community- no software to install, complete control, complete ownership of content, no ads, and no cost for basic service. We're even including a free custom-branded iphone app for some plans.

Our audience is broad- basically any kind of affinity group, small companies, families, etc. Anyone who wants to create a hangout online for a particular interest or group. The audience is not high-end enterprise customers concerned with jargon like ROI. This is not about maximizing investment or creating market share... its about creating flexible, rich spaces for groups. Because the audience is so broad, the design needs to be clean, fun, yet not overly cutesy.

We need two things - a homepage design and then a basic sub-page design. Content for the subpage design is not important, just so long as we can use it for features, plans, and other explanatory reasons. I've attached a mockup that includes the general content we are looking for on the homepage. We have a logo, also attached.

If you need other versions of the logo, just let me know and I can attach.

2

Page 1: HomePage for hoop.la

All elements are listed in the attached mockup. The number 1 thing is the sign up form... we want users to be able to create a new community right on the home page.

Page 2: a subpage based on the homepage design. This will be used for our features, plans, "why hoop.la", mobile apps info, and blog. Content is not important on this page. Main thing we need is just overall design that can support various kinds of content, proper headers/footers, and navigation.

There is no exisiting website. This is a completely new service. Although we have other sites, including a corporate site, we have no desire to match any existing site. This site can stand on its own completely.