New homepage design for iSpionage.com
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Business & Consulting
iSpionage is a competitive intelligence tool that gives search marketing teams a competitive advantage by giving them access to their competitors' top keywords, ad copy, and landing pages as well as updating them about important changes to competitor campaigns such as landing page updates, new keywords and A/B tests, etc.
The website should be modern and professional and should position iSpionage as an industry leader in the competitive intelligence space. The fonts should also be easy to read and very legible. This includes the size of fonts that are chosen as well as the contrast between fonts and the background. For the colors, we need to keep the same color for the header and the footer and the same colors for the logo, but it's ok for other colors to be used if they will better position iSpionage as a powerful, industry-leading brand. In other words, light blue doesn't necessarily need to be used directly below the header, etc.
Content can be found here: https://moqups.com/ispionage/T1JkRs26/p:aee0e5c29. The goal of the page is to: 1) Get people to conduct a search. 2) Get people to request a demo. 3) Get people to download one of our free guides. The downloadable guides can be found here: http://www.ispionage.com/competitive-intelligence-guide AND http://blog.ispionage.com/ppc-mistakes.
What to avoid
We don't want any fancy, serif fonts. Typography used on photos and dark backgrounds should have a high contrast and be easy to read. (Check out this article to learn more:
HERE ARE THE DETAILED INSTRUCTIONS... iSpionage is on a mission to create an industry-leading competitive intelligence tool for digital marketing campaigns. Our focus currently is on PPC, but we’re looking to eventually become the leader when it comes to search, display, and email competitive intelligence gathering for enterprise organizations. To help us get where we want to be, we’re looking to redesign the iSpionage homepage based on the following instructions. The GOAL for this project: To create a design that positions iSpionage as a leader in the competitive intelligence industry. SPECIFICATIONS: 1. We want the size and color of the header and footer to remain the same, but it’s ok to update the fonts and the orientation (size, placement, etc.) of the links within the header and footer. 2. We also want to stay within the same color scheme (orange, light blue, green, etc.) but it’s ok to experiment a bit with the colors. 3. If you think a darker blue should be used more than light blue in order to position iSpionage as an industry leading brand, feel free to do so, keeping mind that the header, footer, and logo colors need to stay the same. 4. You are allowed to use white background as much as you feel to, and don’t feel obligated to use a colored background. If white works better and is more effective, don’t hesitate to use it as much as you need. 5. It’s ok to choose a new font style for the site, but the font chosen should be similar to the current font. In other words, it should be sans serif and not be wildly different than what we’re doing now. YOUR DESIGN SHOULD NOT CLASH WITH EXISTING DESIGN PARTICULARLY FOR: 1. Pricing page: http://www.ispionage.com/Pricing 2. Log-in page (https://www.ispionage.com/Login). As far as design inspiration goes, we like the following sites: http://www.hubspot.com/ http://www.brightedge.com/ http://www.searchmetrics.com/ http://www.meltwater.com/ Mockups of our thoughts for the design flow + the copy can be found here: https://moqups.com/ispionage/T1JkRs26/p:aee0e5c29. Please make sure you’re looking at the version with the headline that says, “Uncover Your Competitors’ Entire PPC Strategy.” These are the main instructions we have at this point. We’re really excited about this project and look forward to working together to take iSpionage’s design and branding to the next level.
USD 599 Bronze package
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