Completed contest

Killer design NEEDED! Re-design online clothing apparel store

md-import needed a new web page design and created a contest on 99designs.

A winner was selected from 149 designs submitted by 27 freelance designers.

149
entries
27
designers
1
winner

How md-import started their web page design journey

Summary

GroundStyle.com is an online clothing retailer, in need of a new fresh killer design for the onlineshop http://www.groundstyle.com.

Requirements:
page width must be designed in 955 pixels width.
We have three categories, mens, womens and accessories.
Furthermore, e.g. mens can be divded into two categories, being fashion clothing and streetwear/hip-hop clothing. We like the product navigation to be in top of page, with fold-down/mouse over menu.

The shop is and will be based on oscommerce. In the current live store you can see the elements we currently have, which will also need to be included in the new design. You can of course re-design and rearrange as you like. (please do)

We need the following page redesigned initially
index page/front page:
http://www.groundstyle.com/catalog/…anguage=EN
further in the process we need the basic pages as described in brief..
Our logo can be downloaded here:
http://www.groundstyle.com/logo/logo.rar

UDPATE TO ALL DESIGNERS:
thanks so much for the work you have done so far.
Contest extended and now GUARENTEED!
We are entering the last days of the competition, and have the following inputs to the designers who have shown us interesting work/ideas so far, as well as any new designers willing to participate..

For your design, please consider making your layout suggestion using pictures already found on our website http://www.groundstyle.com

We like to have category navigation in the header. Navigation should be very simple/Easy and intuitive.
We prefer not to have top-pro model pictures (Stock photos) used, as we will not be able to renew this so often, as we will with actual product pictures from our shop

Remember the focus of the design must be to SELL PRODUCTS.. please think this into the design..

We like if possible, to have newsletter signup in top of page.. (not absolute requirement)
Search field should be in top of page..easy to find for customers...

For inspiration you can also take a look at these html pages we have designed at a earlier stage..(mostly created to test new top navigation...)
http://www.groundstyle.com/html/gro…tpage.html
http://www.groundstyle.com/html/w-jeans.html
http://www.groundstyle.com/html/showProduct.html

Furthermore, if you look at http://www.shakk.dk to product listings and product info, we consider to use this kind of picture sizes to improove focus on the products..

Based on a PM from a designer, here is the meaning of the RATINGS we give designs:
Ratings System:
1 star - Wrong direction, start over again with something completely different. Please also read the summary, probably the design does not quite meet the requirements in the sumary/brief.
2 star - some elements I like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - made the final cut! Amoungst the top of the class.

If we rate the design 1 star, please read the summary and brief again, and then submit your design.

UPDATE UPDATE UPDATE:
Hi all designers..
we are close to contest running out.. so.. here some info if you want to submit product listings/product info page directly here on 99designs..

please look at http://www.groundstyle.com/html/showProduct.html for instpiration for product info..
We need in this page to have a focus on getting customer to trust us and add the item to cart..
we need furhter sell of mathicng products.. / upselling..
We need nice image preview/design and it must be real easy for customer to find the information he/She looks for
Add to cart/purhcase button must be clearly easy to find..
Furtermore we want to give customer ability to share with friends etc.. on facebook etc.. using the add-this function.. check here
http://www.addthis.com/help/customi…om-button/
Also, please consider in design, if we can intregrate blogging function..

In product listings.. big nice images mus tpresent the products well.. use your imagination.. design is good and must be consistent.. but focus again must be on selling products.. Hope to see your design ideas soon.
much regards
Michael

Company name

GroundStyle.com

What inspires you and how do you envision the design for your business?

We need a fully integrated new desgin for our webshop.

Keywords: serious, reliable/authentic, fashion, deisigner, clean neat look, trustworthy, streetwear.

Target group of the webpage is young people, age 17-30 years.

aprox. 60% men, 40% women.

We sell three different product categories.

Mens clothing, womens clothing and Accessories (watches, caps/hast etc).

Mens and womens clothing can be dividied into several different categories, but two key categories are fashion clothing, brands such as diesel, energie, miss sixty, dolce Gabbana etc..

And the seccond category being streetwear/hip hop.

current live site where design wil be integrated can be found here:

http://www.groundstyle.com

Furthermore, if you look at http://www.shakk.dk to product listings and product info, we consider to use this kind of picture sizes to improove focus on the products..

Wants

.we like product categories in the header
- we like the credit card logos we accept integrated to the design
- shop must be easily navigated by visitor, and must focus on selling products. It must be easy for customers to find what they are looking for.
- In product info page, we like integrated the share-it button, so customres can share on facebook, twitter etc.
- Also, in product info page, we want size assistance /meassurements as well as the convincing factors to persuade customers... such as authorized payments types, right of return etc.... in focus.

Don't want

- Item 1...

Custom package

US$919

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