How alastair.blenkin started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Hyra iQ provides cloud based software that automates high-volume high-value contract negotiation in the global commercial real estate industry. Our platform accelerates agreement, improves outcomes, reduces costs and mitigates risk for our customers (institutional landlords and the law firms acting for them).
Our target audience are high end professionals (lawyers and/or commercial property executives) i.e. enterprise customers (not a consumer product)
What do you have in mind for the style and theme of the web page?
As we are selling high-end enterprise software, this website provides additional information for customers we’ve engaged in a direct sales approach. The purpose of this site is not “a hard working marketing site” where we will pay for advertising/drive leads & sign ups.
We're looking for a modern, professional style that appeals to our corporate/enterprise target audience. We’re wanting to inject some personality into the design through the use of colour, iconography and illustrations, however we shouldn’t come across as being too playful. Our current icons are outlined and slightly rounded. We’d like you to stick to this style.
We have set up an inVision mood board that captures more details and things we like/don't like. You can find it here: