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gardenbeet needed a new web page design and created a contest on 99designs.

A winner was selected from 49 designs submitted by 5 freelance designers.

49
entries
5
designers
1
winner

How gardenbeet started their web page design journey

Overview

Garden Beet provides funky chic garden accessories and garden gifts for urban living. Affordable. Fresh ideas. Innovative products.

Tell us a bit about who you are and the people you reach

Urban professionals/lifestyle gardeners. People who prefer a contemporary
design without having to spend loads of money.

Requirements

We require a skilled graphic designer/artist who understands e-commerce to make the web page visually dynamic.

Website is being redeveloped using Prestacart.

The design should not result in complicated coding.

Traffic to gardenbeet is largely through SEO. People land on the home pages as well as up to 150 internal pages. Navigation throughout the site is important - there are approx 200 products.

The logo has recently been designed. (ai file attached)

The web developer has prepared a preliminary design for the home page (png. file attached).

We now require a skilled designer to make the pages zing.

The purple and greys are preferred font colours. The green of the logo does not read well as a font.

1. The home page needs a background to be integrated with the page itself.

2. It would be great if the page could become more dynamic (less grid like). Could some elements be on an angle or a more hand drawn feel?

3. Should the phone number have greater empahsis?. Sales and support is what Garden Beet offers. We also offer free delivery and returns (conditions apply). These are important sales issues.

4. Ideally the positions of the horizontal and vertical menues will remain. I dont want to make it too much work for the web developer. However am open to suggestions

5. Could there be more pictures? Larger sizes? Should prices be on the home page? Perhaps the prices could look less uniform?

6. Are all the important points above the fold? Should the newsletter sign up be in the top right? Should twitter and facebook be at the bottom or top of the page?

Number of pages

2

Page descriptions

A product page needs to be designed as well.

Look at existing site for example of information needed - keeping in mind that the cart will be hosted on the page - using presta cart

here are some good product pages

http://www.notonthehighstreet.com/g

http://www.bouf.com/buy/product/283…ight-shade

Existing website

Example websites

i like
http://www.dirtcouture.com/ - not the green font - but i like the images - probably too much white space
http://www.athelasplants.co.uk/ - i lke the way the background is integrated with the site and how important sales information is presented
http://www.loveleaftea.com/ - probably a little busy but i like the unique feel
http://www.bouf.com/buy/category/44…lectronics - i like the clear clean layout - am looking for a bit more charcater than this site offers-

I have also included some images i like -

1024 - are some background colours that seem to work

stock vector - are some shapes i like

stock photo attractive - random girl image that looks great - maybe inspires ?

700w - another quirky girl image -

hope the last 2 do not confuse

Silver package

US$944

Free features

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Deliverables

PSD
PDF
PNG
JPG

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