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How PDX_Marketing started their web page design journey
Pediatrix Medical Group
Pediatrix Medical Group is the nation’s leading provider of maternal-fetal, newborn and pediatric subspecialty physician services. The company is also one of the nation's largest providers of newborn hearing screens. Pediatrix Medical Group, an operating unit of MEDNAX, was founded in 1979. Combined, Pediatrix and its affiliated professional corporations employ more than 1,300 neonatal, maternal-fetal and pediatric subspecialists and 575 advanced practitioners in 33 states and Puerto Rico.
Tell us a bit about who you are and the people you reach
Our target audiences are listed below along with subpoints of their areas of interest
-Customer service and online bill pay
-Health information library
-Learn about Newborn Hearing Screen
-Order SoundGene™ Panel
Clinicians (Physician and Advanced Practitioners)
-Clinical career opportunities
-Continuing medical education (CME) credits and conferences
-Clinical Research & Continual Quality Improvement (CQI)
-Business opportunities (acquisitions)
-Learn about our services and specialties
-Where we practice
-Learn about our Newborn Hearing Screen program
-Recent news about the company
-Link to employee website
We would like a more contemporary Web 2.0 look and design to our website incorporating strong imagery, yet clean and simple design. The navigation should be intuitive and obvious. http://www.christianacare.org/ is a good example of this.
Colors for the site should be used from the attached palette. Approved fonts for the design are Arial, Helvetica and Times.
We would also like to see some samples with the subtle use of a background image or graphic abstract, though nothing overpowering.
The winning designer will provide layered Photoshop PSD files. Stock images are OK, but please declare so we can acquire rights.
Number of pages
Our tagline is “Take great care of the patient™”.
Our current site uses a banner rotator on the homepage to display upcoming conferences and events and though not mandatory, we would like to see that and/or a newsfeed incorporated into the design.
The homepage should address all of our target audiences and should also have a link for employees.
Please include designs concepts for the following pages: