The office is made up of just a couple partners and employees. They are all really kind, trustworthy and detail focused. They like to play around with numbers and spend a lot of time in Microsoft Excel as well as other accounting software. They are humble and extremely helpful. Much of their business comes from word of mouth from very happy customers.
Tell us a bit about who you are and the people you reach
They would like to attract a younger crowd. Currently most of their business comes from 50+ years old and they would like to attract the 25 - 45 age group. Their desired audience is young professionals (or old) which have started making enough money that their taxes may have become more complicated. They also service small business clients which they would like to appeal to as well.
The main point of this website is to get new and existing customers into their office or on the phone for a free consultation. The main requirements for this are that there are no more than 3 or 4 eye catching things on the page. One of those things must be a link/button to "Make a Free Appointment" (or some other wording). The other 2 - 3 items must 1.) let the visitor know they are at a page for CPA's (Certified Public Accountants) 2.) show why the visitor should make a free appointment as apposed to leaving the page and going somewhere else.
Other than that, have fun with the project!
A couple notes from the partners:
No pictures of money (unless you can make it un cheesy)
They don't like the color of their current website
Words that describe their business: Integrity, Personal Service, Trust Worthy, Detail Focused.
Number of pages
This will be their home page. The first file is the way they would like the logo to look. The second one is a better image but not placed right. They think the font is Times Roman or close to that.
They really like the website below (goldman sachs). It changes almost every day so the image they liked may have changed. If you brows the website you can get a feel for the look they might want.