Tell us a bit about who you are and the people you reach
We're a software based solution to handle payments between parents & private schools/day care centres/Montessori schools.
Currently, this is handled mostly with cheques. We are helping digitize it to make things more secure.
We sell to school & day care administrators. They are usually middle aged females. You can look at the 90 second video we have on our website right now for an idea of what we mean.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
I've attached a brand package that includes colours and the logo icons related to our company. We definitely want to stay on brand with all of that. Our logo has different colour and format variations that are not listed on the brand package, but which you can see throughout our website (see book demo landing page and homepage) and facebook page. If you wanted to propose a design that incorporates our logo(s) in different colours/variations than the ones provided in the brand package, that would be fine as long as the colours/variations proposed don't clash with the rest of the brand.
We want the site to use a lot of illustrations. We want the site to be inviting and accessible as our target audience (middle aged to older women mostly) visit it.
The categories we have currently in our header are expected to remain, but you have full flexibility to redesign both the header and footer and suggest a more more elegant way of where the menu categories should appear (if you don't like them in the header, you could for instance suggest some to be in footer or somewhere else on the site).
Review the home page as it is right now and find a more elegant way of stating it. We would also ideally like a way to include the pricing chart as part of the home page itself with a strong call to action where the person books a demo. We also want to highlight the video on the home page.
All of this info needs to lead us towards a call to action to sign up for a demo/another offer (which we can change at another time).
What to avoid
See brand guide attached as pdf. Don't pick anything that would clash with those colours.
We'd like to see a mobile responsive version of the site too if you're a finalist.