We are a retailer of baseball and softball bats and equipment. Most of us are beer-league softball, or former high school and college baseball players. We enjoy sports!
Our target audience includes baseball and softball enthusiasts, along with parents or relatives of youth that participate in batting sports. As such, our brand strives to fall in line with general sporting themes/colors and embody the All-American past time of baseball.
This contest is for a complete site design for our new online store. The winning design must include the following layouts:
o Homepage layout (featured products, new products)
o Category Layout: We desire a modal dialog to show a quick glimpse of product details. Please include this element in your design comps.
o Product Layout: Bold call to actions, add to cart buttons should be *very* evident throughout the design.
o Checkout Form: Or general from design. Again we want to stress simplicity and ease of use in all aspects of our site
Please reference the attached logo work to get ideas on site color schemes, but also draw inspiration from the following sites that focus on marketing to the sporting enthusiasts:
In all layouts we desire to deliver a clean and intuitive shopping experience. The goal is to have a design that conveys our brand message, but is also easy for shoppers to browse the product categories and complete transactions.
The product categorization will be two tiered. The top level of categorization will be by Sport (Softball, Baseball) and sub categories will be composed of brands.
We would like to have browsing between categories accessible from almost every page. This could be accomplished by a consistent left hand column navigation and/or a nested top-level navigation. Be creative and show us your ideas.
For further inspiration, here are a handful of online stores that we enjoy for their ease of usability and simplicity in design: