website design for SlimWall Designer Boundary Fences

SlimWall Designer Boundary Fences

Modular Wall Systems is the manufacturere of SlimWall Designer Fencing.
We need a design for our new SlimWall website. We have engaged a webcompany and are happy with the structure they designed for our site, but not with the overall look of the site (see attached).

We are in the process of building a new responsive website for our premium fencing product: SlimWall Designer Fences.

We now need a stunning, cutting edge homepage design that truly reflects what SlimWall Fencing stands for. It is very important that the design is clear and easy to navigate, is new and innovative and makes an instant, big impact. Please see the attached website design. We love the easy to navigate structure and the slider (this will be video). We are looking for:
- a stunning background around the current structure.
- a completely new, cutting edge design that takes into account the current navigation needs (they are reflected well in the attached design)

This is an example of how the image slider will work: http://slimwallcomau.mycms.me/sandpit/

Our fences are usually a shade of grey or white. This is something to bear in mind when designing.

Target audience (see refflected in current design):
- residential home owners in the higher income brackets
- fencers and landscapers that want to sell or use SlimWall fencing
- architects/specifiers that will specify a SlimWall fence to a builder or include SlimWall in their designs
- current trade partners that need to log in to their specific login pages from the hom page (1 button)

About SlimWall:
Home owners aspire to transform their properties into homes. Homes that facilitate an aspirational, contemporary lifestyle; homes that seamlessly integrate indoor and outdoor living. No longer is the home a simple ‘roof over the head’. Modern day living environments represent personality, a vision, an identity. Whilst the expectation about the look of the home and garden changed quickly in the last few decades, fencing options remained traditional. That is, until the arrival of SlimWall. With its sleek, modern design, it creates a stunning architectural look that can seamlessly match the existing style of the home. This new, innovative fencing solution has been designed to transform any garden into a stylish outdoor extension of the indoor living area. Easily finished and customised with slats, infills, lighting and gates, SlimWall results in a truly individual, premium effect with minimal effort. SlimWall is the first fence that makes the home look good and adds value to it.

Key attributes?
• SlimWall creates a stunning architectural look around the home, unlike any other fencing option on the market
• SlimWall adds value to any home
• More than halves audible noise (20+dB reduction of noise on the other side of the fence. The fence helps keep noise in or out, something that becomes increasingly important with the fast rate of urbanization in Australia.
• Consists of a light weight composite panel and post system which is suited to easy (DIY) installation
• SlimWall is easily customised with slats, infills, water features, lighting, to perfectly match the existing style of the home
• Does not require large strip footings or heavy machinery to install, existing landscaping can stay in place for installation
• Perfect as a boundary or pool fence
• Durable and virtually maintenance free
• Will not crack or corrode

http://www.slimwall.com.au

We generally use Effra type for SlimWall Designer fences, but this might not be the right font for a website. We love darker backgrounds, but only if they work to creat a true wow factor. The site needs to speak architectural look. Photography should also reflect this. The site should express premium, aspirational, up to the minute. The site should express the lifestyle you can create for yourself when you buy a SlimWall fence. Please use royal blue.

The designer will need to design the website within a specific grid. The grid is outlined using the blue guide lines in Photoshop and consists of 12 columns (outlined in red). A specific element can span from one to twelve columns. See attached.

We just need a home page. The entire website and design needs to be responsive.
This page needs to be absolutely STUNNING and cutting edge in design, to reflect the premium product the site represents. We want to be at the forefront of innovation and website design, so we are looking for the most current responsive design.

We have a design (see attached). We like the structure of the page, but not the look. We do want to keep the slider, which will actually be a video.
Ideally we'd keep the current navigation and structure and get a new design around this (frame attached), but we are also open to a completely new design. Easy of navigation is a MUST, and the current menu items and button subjects remain unchanged. Basically we will keep all current items, but the design can be changed completely.

Dull colours, unaspirational, too busy, too cluttered. Think Design, Architecture, Living your best life.

We do not need a logo, please see http://www.slimwall.com.au for our current logo. We don't mind the current logo changing colour to a more royal blue. 

Please use the attached grids as a starting point. The site will be responsive with the criteria outlined above. We would also consider stunning, reponsive and up to the minute designs that take into account the various elements required on the homepage (see above) but look entirely different.

Please note, the options A, B and C below are options we have rejected.