The theme should be “connection” - bridge or pathway of journey.
Accumulation of integrity; succeed by trust, be diligent in thinking, be agile with action.
The design should be simple but professional.
The typeface should be clear, simple and is not easily dated. We want something that stands out.
1. No cartoons- we want it to be simple but sophisticated;
2. Nothing too old school style - We want customers to feel like we are proactive and efficient
3, To give good first impression of trust.
We are currently using Squarespace to host our website so the design has to be Squarespace compatible too. http://www.squarespace.com