1) KEEP WIRE FRAME & NAVIGATION
The website shall be very traditional in terms of absolute clear navigation. Even seasoned users shall be able to easily navigate the website. At any time the user shall have a clear understanding of the website structure and his actual position inside this structure. The website shall stand out from trendy and fancy but confusing websites. Mandatory restriction: Keep existing wire frame and existing navigation menu:
2) APPLY A MODERN SKIN
Backgrounds and visuals can be replaced, so the website design looks up-do-date (except traditional navigation menu). Appealing full screen header images would be an option. We prefer a dark background, a grey menu and a bright body to guide the user's attention to the main information in the body pane. However, feel free to create other color palettes.
3) COMPLY WITH PREMIUM LEVEL OFFERING
Our company shall be perceived as serving top level clients (McKinsey, Goldman Sachs Bank, NASA, etc.) with costly but very valuable services.
4) COMPLY WITH INTERNATIONAL BUSINESS
The visuals shall highlight our international organization (150 agents in 50 countries) and our cross-border business activities. Yet our Swiss origin should also be obvious.
5) KEEP COMPANY LOGO
Our dark blue logo has not been changed, since we founded our company in 1998. However, due to the dark background of the existing website we had to put an invers logo (white logo on dark blue background). Of course we would prefer our normal (dark blue) logo:
6) USE LICENCE FREE IMAGES
The existing start-page visual can be used or replaced. Visuals on the sub-page shall be replaced. Existing visuals:
7) DOMINANT COLOR: (DARK) BLUE
Ever since dark blue has been the dominant color of our corporate identity. Our company shall be perceived as highly reliable, competent and methodical.