What do you have in mind for the style and theme of the WordPress theme?
Create something that is so different from what we currently have and what the industry has. It has to scream we are growing to 100 million dollar company. It needs to be professional and graphically appealing. Play off of the orange with blue accents.
Graphics and content that will make someone want to do business and learn more.
What to avoid
No photos of someone fixing a leak etc. Not residential... only new home construction and commercial
DIFFERENT. It must be different from what we already have.