How rob.rosenberger started their wordpress theme design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Blackdragon = "Winning-as-a-Service (WaaS)" Blackdragon is the only of its kind full-spectrum outsource solution that wins entire contracts with the US Government on behalf of federal bidder clients who want to perform those contracts for the Government. Blackdragon only wins the contracts, we do not perform the contracts we win--our clients do that. Our disruptive online platform serves as a matchmaking marketplace combining powerful aspects of the Gig Economy that completely rethinks the value chain.
We're the first to use advancing technology + business intelligence / big data + modeling / forecasting + social connectivity to form unlimited on-demand, comprehensive Dream Teams of crowd-sourced freelance experts who quickly unite to win targeted contracts they are best fitted for on behalf of the best combination of prime and subcontractor bidder firms. With a constantly expanding worldwide, on-demand ecosystem of talent, Blackdragon is also the first in the US federal contracting industry to have productized the full spectrum of identifying, qualifying, pursuing and winning the right contracts for the right bidders. No more need to waste time & money trying to win certain federal contracts that were mathematically unwinnable in the first place. Our clients enjoy being able to instantly purchase high quality, fixed price, customized products perfectly suited for their needs to help them get best positioned for wining targeted contracts with US Government instead of finding / recruiting / negotiating / hiring / coordinating / motivating / tracking hours / verifying invoices and paying individuals to perform tasks or processes over a duration of time. With Blackdragon, our clients simply buy exactly what is needed when it's needed and go. This full suite of fixed price services enables our bidder clients to bid 2x (or more) 'just right' contract opportunities per year, with improved overall effect, all within their existing corporate bidding resources, personnel and infrastructure.
We have two target audiences for our main website: Primary Audience) Clients = companies who are trying to win contracts with the US Government, and Secondary Audience) Freelance Consultants = all types of freelance experts around the world with relevant talent, specific industry knowledge and experience to help our clients prepare winning proposals for competed contracts. For Clients, we want to explain how we are different from all other firms in our space but ideally, we want to make our standardized on-demand products and services purchasable directly from the main site--similar to how software sites facilitate the sale of subscriptions or H&R Block sells services to have your taxes prepared for a flat fee. For our Freelancer audience, we want to encourage more people to register (free) with Blackdragon (aka, become a Dragon)...similar to how you may have registered with 99Designs to become a participant competing for the ability to create a product for a buyer and 99D is the matchmaker platform in the middle that facilitates the transaction.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the WordPress theme?
Our new site needs to accomplish these core objectives:
1. BRANDING: Explain who we are and what makes us different (better, faster and cheaper than all our competitors)
2. COMMERCE: Facilitate on-demand direct sales transactions of our products and services to clients (we sell both fixed price subscription services and also on-demand services tailored to specific tasks)
3. NEW PLATFORM USERS: Facilitate new platform users (freelance consultants and client companies) to signup / register for free login access to the Blackdragon online marketplace (https://portal.blackdragon.expert/) Here are our current registration pages: https://portal.blackdragon.expert/#…individual https://portal.blackdragon.expert/#…ew_company
Despite our name and logo (Blackdragon) which can infer something menacing and dark, we prefer bright, fresh and inviting layouts for users that are not too cluttered or corny. We prefer to present an image of elegance and sophistication, yet keep the user experience simple and straightforward. Drop-down menus are OK, where appropriate.
We anticipate wanting to add more pages to be created once a final candidate is selected. There may also be a need for recurring upkeep and occasional site refreshes throughout the year, afterwards.