What is Trunk?
Trunk is a developer productivity suite. We provide developer productivity in a box. Our product is used by engineers, on their developer machines to keep them working quickly and efficiently. Our target users use products like: github.com, gitlab.com, buildkite.com, buildbuddy.io. We are selling enterprise software but the first users of our technology are engineers. Our products need to be professional and approachable.

What style are we going for?
We'd like our corporate brand and identity to be friendly, not fierce. For example if we end up with an elephant as the logo - we'd want the elephant to be cute and friendly without being childish. Additionally trunk
should be all lowercase to match the command engineers will see to execute our program.