I decided that since craftsmen are doing hand-made things and only work using their hands using various instruments, a hand icon would be appropriate for the logo. It's a mobile app connecting craftsmen and potential customers online and I went for a flat, minimal design to match the web and mobile actual trends. And, to add some uniqueness and memorability to the logo and make it stand out of the other flat designs, I've concentrated more on a custom font.
I also provided an app icon for them to use for their app.