A digital marketing firm specializing in SEO, SEM, and UX. Mahatma means “great-souled”, and is a title reserved for the highly revered. Gandhi, I learned, was but one of many mahatmas throughout history, but all seem to share a peaceful, almost holy, sage-like quality. The mudra, or hand pose, we most often associate with meditation is used here tongue-in-cheek style; the forefinger is actually a reflection of the thumb on a device screen.