Bang Gear USA sells gear related to shooting accessories, particularly hearing protection accessories. The initial idea of the client was to put a man onto an eagle. Here is the quote from the brief: "I am thinking of a patriot hat (tri-corner hat or tricorn) wearing man, who is riding a bald eagle, while holding a more modern rifle(see attached scoped rifle) above his head".

The other demand was to make the logo as simple as possible to look like "Ralph Lauren polo horse logo style".

Here is the result.