Background information
Organization name
Freshmethod
Description of the organization and its target audience
Freshmethod is a fresh, forward thinking, IT provider. Run by a team of 7, we're real people responding to your needs, not a faceless corporation. Excellent customer service, tailored solutions and the latest in technology represents our brand so our clients can stay one step ahead of the game.
Industry
Existing website
Visual style
Style/theme ideas
Inspirational websites
For creative inspiration...
http://www.ca.com - I love the use of colour. Very vibrant.
http://www.bluewiremedia.com.au - The layout of inofmation is excellent. They've integrated social media well.
For content...
http://www.compuquip.com
http://www.theitanswer.com
http://www.brennanit.com.au - This site is ok. I like the little men... doesn't feel cheesy. These guys have delivered the cloud computing message in a way that's easy to understand.
http://www.anittel.com.au - This site is also ok.
Content details
Page descriptions
We like to think outside the box so you can too. Be as creative as you like! General look and feel to be uncluttered, approachable, positioning Freshmethod as a trusted advisor.
Play up to the orange (fruit and colour) theme. Orange is our corporate colour so this should be the primary colour used on the site.
HOME PAGE to include:
Navigation bar -
home
about us
products and services
testimonials
contact us
Page layout to include -
Phone number - 1300 766 554 begin_of_the_skype_highlighting 1300 766 554 end_of_the_skype_highlighting
Live support link/box (to appear near phone number)
Search field
Social media integration - 'find us on facebook', 'follow us on twitter' plus latest tweet.
Newsletter subscription
*** The home page should also include the following cells/features. These are listed in order of priority and best page real estate:
1. What is cloud computing? The 5 benefits for your business
2. 3 scenario based case studies with links to 'read more'.
A.. "My business is growing" I need smart, efficient IT advice to keep me ahead of my competitors.
B. "I want someone to call when I need help" I want someone to call in an IT emergency and a quick response.
C. " I want fuss free, fast access to my files from anywhere" Our team operates virtually so we want fast secure access to our programs and files.
3. Welcome message
4. Use social media to connect with customers and grow your business
5. Moving Office? We can help.
CONTENT PAGE
Use the existing content on the 'about us' page from http://www.freshmethod.com.au. Also include cells 1, 4 & 5 from the home page as advertisement cells.
What to avoid
Other
Other notes
Freshmethod is going through a brand refresh and the new website needs to follow this new look and feel. The logo provided has been updated according to the new branding.
The target market is small to medium sized businesses across both professional and blue collar industries. They range from baby boomer or X gen business owners who just see IT as something they just need to corporations who are technology savvy and want their IT to improve their business.
Attachments
Contest deliverables
2 x Web page design(s)
Final files
You will be required to provide either a PNG or a JPG file. Please check with the client to see if they have a preference.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.