[Survey Findings] SMB Branding Perceptions Survey

San Francisco
27 May 2015

Purpose of survey

99designs set out to determine the importance small business owners and managers place on quality branding for their companies. Furthermore, whether they believe their brand identity (logo, materials, etc.) and the quality, or even existence, of a website impacts their sales, long-term income viability, sales and new business efforts.

If they did believe branding and a professional looking website was important, they may have not yet created or improved these elements – we wanted to know why. Finally, we wanted to see what factors SMBs felt were most important in a brand identity and website, and to measure differences according to respondents age, gender, geographic region, and type of business.

For full survey results, please click here for the PDF.