Packaging machinery company is defining its new Institutional Image / Indústria do Packaging procura definir sua nova Im

Innovative Solutions / Soluções inovadoras (uma para cada logo: inglês e portugués)

Industrial

Fabrica máquinas de embalagem e sistemas de embalagem. As vezes o sistema consiste em uma solução integral onde o cliente compra a máquina e a embalagem que a máquina usa para envasar o seu próprio produto, ou seja, é uma solução integral, um serviço. Em outros casos é só a máquina, o hardware.

Hello everybody! It´s me again. Thanks for your work! Especially for those who really spent time working on this contest! I´m sorry for those who were not preselected yet. We are on the 3rd day, almost at the end, with more than 380 drawings until now and I have some definitions taken that should help you, or at least avoid making you lose time. Moreover, I know that time is important for all of us. I´ve already defined three preselected works for the final (next stage). They are clear concepts that define a difference between the many many similar works done. They are not very sophisticated works, because I never asked for sophistication. However, they are clear concepts that defined well what iBtek is looking for. The three preselected are: • Dhin, work #100. • Sheva75, work #266. • Psalm99, #348. These works should be work out a little bit more in the next stage to be awarded as the winner. As the result of the contest was far from what was desired in terms of satisfaction by iBtek, we were allowed by the administration of 99design to extend the time of the end of this first stage, in order to be able to get, at least, more three selected works to the final. Then, I ask you to avoid work on those work already preselected and try new ideas to try to accomplish the contest and our satisfaction. At first, I refuse to give you too many orientations, just to avoid limiting your creativity. However, as the results were not the expected, I´ll give some more definitions to fulfill our satisfaction. More definitions for the artwork: • Colors: white, black, grey and yellow (the one from Veuve Clicquot, defined at the Briefing). Background: never black; should be silver, light grey or even white. If somebody would like to surprise me with something different, go on, it would be a pleasure. • Font: you can see the preselected, and of course, innovate taking them in consideration. Tilting the font (italic font) to a side is necessary for us. It gives dynamism to the logo. • Two group of words: iB and tek, clearly separated. • It would be very fine to have any kind of symbol for the logo. In the three preselected work, or at list in two, we will work out the art to create a symbol with the iB group of letters. However, I would appreciate new options. • Round lines, not sharp edges. • Not very sophisticated. • Do not use common elements for “industrial”, “technical”, “packaging” associations like boxes, chains or cranks. There must be many better ones than just them. • Look at the Briefing; I added a new image of a machine with a finish quite similar with what should be our machinery: yellow over silver (or inox). Very best luck to all of you! And Good weekend!! Regards! Agustín B. PD: I´ll be out of the PC next two days, however I´ll be checking your job with the Smartphone and scoring you with the stars. A 5star is a preselected work. PD2: If somebody needs a translation into Portuguese or Spanish, don´t hesitate to ask me for it! O logo é iBtek ( i minuscula e B maiúscula, sempre ), em alguns exemplos que fiz e que agradaram, eu defini o significado do logo ( inteligent bagging technology) Vejam anexo. Definimos um slogan ( ver acima) porem não fica claro se ambas opções juntas irão ficar satisfatórias; pode parecer poluído demais com tanto texto. Não há um simbolo definido, porem a combinação da "iB " podem vir a se tornarem o simbolo do logo ( no exemplo anexado e que usado provisoriamente agora , deixa isso quase claro; vejam anexo). Isso deve ser o foco maior do trabalho do design: criar um simbolo, quizas a partir do iB. Um ponto muito importante também é a escolha das cores a serem usadas como elementos que definem a marca: elas são duas, um laranja amarelado (vejam cor da Veuve Clicquot ) e o prata ou aço inox. O uso de mais cores fica a critério de cada desenhador e das novas ideias propostas. Pessoal, mesmo sendo um inicio de concurso até agora, vejo pouca inovação com respeito ao logo já usado pela iBtek. Preciso mais dinamismo com algumas curvas e menos enquadramento. O fundo preto não tenho como utilizar em qualquer condição, então preciso que as propostas evitem essa opção; fundos prata, inox, cinza, branco, amarelo são melhores, porem gostaria de ser surpreso com inovações nas propostas. As cores não precisam ser só essas enunciadas pela minha pessoa; podem ser acrescentadas outras. Acrescentei algumas imagens de logos que me agradam. Só ideias! Podem e devem inovar ! Sucesso!

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