We want a design with this style (modern child archive) the concept of the silhouette of the child, they fulfill all our expectations of what we want to project as a company "A child who learns to read and feels happy and safe".
An editable file is added. I have purchased the usage rights to make modifications. We want the image 1 to be modified, the concept of the silhouette of the child convinces us completely. We invite you to all your inspiration and creativity can focus more on the adaptation to a concept closer to literacy, and a new development of typography (is the most desirable for us, the first option).
I lack the technical terms of graphic design, but I will try to synthesize the concept that I have.
- The design of the isotype
The silhouette of the child is an element that we want to project and maintain because we believe that it synthesizes our identity. You can add a design detail related to: learning, cognition, academic performance, projection, growth, development. It can be a rocket.
- About the design of the name.
I realize that there are logos that maintain two important elements; the isotype and typography. We want your proposal to consider these two elements. Typography is a very important element, for it we do not have a reference as in the case of isotype, we believe that the typography will be defined from the style with which we design our isotype. We bet on your creativity to find the best harmony between these two elements.