While I do not have a specific style in mind for the logo design, I do know the following things:
- I do not like design elements such as: Curvilinear patterns, paisley motifs, skeuomorphic designs, serif fonts. I also think it would be good to stay away from vintage designs, mix & match designs, and background textures, since I promote my method of résumé writing as more modern and simple.
- I do like design elements such as: Gestalt images, flat and minimalist designs, sans serif fonts. I also like the following logo styles: Wordmark, lettermark, iconic (which, I think, covers pretty much all logo styles - sorry I can't narrow it down for you more!).
Talent Counseling is currently very successful at only providing writing services. However, I have a child now, which means I no longer have time to take on as many (if any) clients. So, the business will re-launch as a more product based business selling résumé templates and career coaching guides, in the hope of creating a more passive income stream.
The challenge will be convincing my audience that their money is better spent paying for my advice and doing this themselves than hiring someone to write their résumé. I need to get people to RETHINK the entire résumé writing and job search process, from beginning to end.
My résumés stand out because I consider the following 3 things to be of equal importance:
- Visual artistry.
- Personal brand.
This means that less is more in terms of word count and that ample white space is essential to make the résumé easy on the eyes. I hope that the logo and website will be just as easy on the eyes as a finished résumé.
You can check out the current website at http://www.talentcounseling.com. I created it myself a couple of years ago and am not in love with any part of it.
I have also included several images that I used in the past, a presentation that was included in my résumé writing class at Boston Center for Adult Education, and a résumé (on the off chance that it could be useful to you). My branding has been incredibly inconsistent and all future branding material will be consistent with the theme and tone of this logo and website.
I'm hoping that an amazing website will give me a leg up over some of my competitors who have been in the industry far longer than I have. Here is the link to one of the most well respected résumé writers out there right now, who also has some self-help products: http://www.susanwhitcomb.com/catego…ume-magic/. I think the content is alright, but don't love its visual appeal - it feels outdated to me.