Tēvolution has been on the market for one year. We are growing simultaneously in Washington, DC, and Los Angeles, CA. We now need to develop a set of print materials that we can use to promote Tēvolution at the "point of sale" to customers from the shelf.
We have four flavors of tea:
- White Tea w Peach
- White Tea w Mango
- Green Tea w Honey
- Black Tea w Lemon
All four are delicious and lightly sweetened with organic cane sugar. Customers who try it love it.
In addition, we donate $.25 for every bottle to one of several charities. There is a unique code printed on every bottle that consumers can submit by text or on our website to learn which charity received their $.25 donation. In addition, consumers can link their Facebook or Twitter accounts to our website, so when they submit the code, their status automatically updates and communicates their giving to friends and followers.
Our logo tagline is “Twist. Sip. Give.” This conveys what we do in its purest form. Our goal is to always communicate great taste, healthy and premium beverage, and a strong social component that adds to the reason to buy.
At the same time, we try to educate our consumers about our code technology, and you will see two ways we've done that on our label and on our current advertisement (both attached).
Each bottle has subtext which says, "All natural brewed tea made with a touch of purpose".
We are currently experimenting with a new tagline, “Buy a bottle, Give a quarter!”. We would like to see any submission include this tagline.
1. Design a post-card size (4x6") advertisement that beautifully conveys who we are and what we do. The advertisement will be displayed at the point-of-purchase, meaning it will be seen by customers as they are choosing what tea to from the beverage section. It can be a static cling affixed to the glass door of a refrigerator, printed as a sign that might "dangle" from the shelf or sit above / near the case, or printed on an actual post-card to be handed out to customers when they sample the teas.
2. In the same tone/manner, design a 12"W by 2"H "shelf strip" which is slid between the notches in front of a beverage shelf, often next to the pricing digits. The shelf strip is narrow and has only enough room for the briefest of messaging, so design is key. In addition, any critical messaging or content should be in the top 2/3 of the shelf strip to ensure the consumer sees it (the strip may bend or bow as it is fit into different sized shelves, and the bottom 1/3 may be out of the field of vision).
You are free to innovate any way you'd like for this project. We encourage you to try new ideas and present things we have not thought of before. If you are unfamiliar with any of these "point of sale" materials, we encourage you to visit your local convenience store or fueling station mini-mart, as they are commonly used by large beverage brands (i.e. Coca Cola, Red Bull, etc.) Use any of the photos we've included, or pictures from our website, or our facebook page, or whatever you'd like.
Our only requirement is that the postcard advertisement and shelf strip convey Tevolution's delicious taste and charitable contribution together from a truly premium beverage. You should use the line "Buy a bottle, Give a Quarter!" or something very similar. In addition, space should be allocated to point out that we are a local product, as in the attachments.
We have attached all the documents we believe are relevant to this project. There you will find:
- The Tēvolution logo
- A professional photoshop design of all four bottles together
- A professional photoshop photo of each bottle
- The full PDF of each label
- An image we created with bottles, fruit, and quarters
- Two versions of our current “postcard,” which are identical except that they showcase us a local to two different cities
- A current shelf-strip we are using, modeled after the postcard. We ARE NOT happy with the current shelf strip.
- A new version of the “postcard” with the new tagline “Buy a bottle, Give a quarter” utilized. This is just experimental and to be used as reference, not directionally.