Get all this with your new label design.

Multiple designers (who find you)

Our entire global design community will have access to your contest and will send you all sorts of creative design ideas, unique to your product.
Everything you need feature highlighted
by Cross the Lime

Ready-to-go files and total freedom

Your new product label comes with production-ready files that you can hand off to a printer. Plus, the copyright is all yours.
10+ designers feature highlighted
by Martis Lupus

Satisfaction, guaranteed

We’ve got your back every step of the way. Don’t like your label design options? You get 100% of your money back. It’s that simple.
100% money-back guarantee feature highlighted
by pmo

How a product label design contest works.

Create a design brief.

1. Tell us what you want

Our interactive creative brief makes it simple to describe your design challenge and set your budget.

Pick your winning design.

2. Get dozens of label designs

Our global community of professional designers present their ideas. You provide feedback.

Get dozens of designs.

3. Pick your favorite

Seven days later, choose your winning product label design. It's like picking your favorite child.

Bottles to boxes. If it needs a label, we've designed one.

A$1,599
We are a moulding and casting company selling chemical products. We need a label that inspires customers
48
entries
8
designers
A$659
Colourful - Happy - Healthy - Vibrant - Label Required
67
entries
20
designers
A$1,099
Bahen Brothers located in the Margaret River, Western Australia We are developing a label for a retail selling in Aus...
184
entries
44
designers
A$1,099
Wine. Target market is 25 - 45 year old females looking for an elegant, crisp and sophisticated wine....
170
entries
34
designers
A$659
REMOVED is a specialty coffee company that introduced it’s range of Cold Drip coffee onto the market in Se...
64
entries
17
designers
A$1,599
We are a wine co. producing premium quality wines in a bespoke fashion exclusive to an educated audience....
42
entries
15
designers

Ready for a new label design just like these businesses?

Get started now
A$399
Durmaz is an importing and wholesale company with a diverse range of products that include homewares, giftware, stati...
36
entries
11
designers
A$1,599
it is one gram saffron package for food service industry...
24
entries
9
designers
A$399
We're a MSP providing technical support onsite and offsite for medium sized businesses....
38
entries
10
designers
A$659
Gin Spirits - Alcoholic Beverage "London Dry Gin" Alcohol for 18 Years & over (For the more mature audience) Up ma...
107
entries
25
designers
US$299 USD
Perfekt Zero is a totally unique alcoholic beverage. It's the lowest calorie alcoholic drink in the world and is fre...
53
entries
10
designers
A$899
Mid sized Australian Winery targeting the on and off premise as well as exporting to over 30 countries - We grow grap...
68
entries
33
designers
Check out our Product label customer reviews (4.8 average from 211 ratings)

Professional custom labels, no matter your budget.

Got a bottle? We’ll label it. A box? We’ll do it, too. Whatever you need, we’ll get you ready to go with fast, quality custom labels from the pros.

Bronze
Creative design on a budget
A$399
  • Expect ~30 designs
  • Good designers
  • Money back guarantee
  • Expect ~30 designs
  • Good designers
  • Money back guarantee
Silver
Best value for money
A$659
  • Expect ~40 designs
  • Better designers
  • Money back guarantee
  • Larger designer prize
  • Expect ~40 designs
  • Better designers
  • Money back guarantee
  • Larger designer prize
Gold
Attract expert designers
A$1,099
  • Expect ~50 designs
  • Expert designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Expect ~50 designs
  • Expert designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
Platinum
Work only with the best
A$1,599
  • Expect ~40 premium designs
  • Exceptional designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Handpicked designers
  • Expect ~40 premium designs
  • Exceptional designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Handpicked designers

Your burning label design FAQs, answered.

A Label Design Contest is a competition between designers from all over the world to create the very best custom product labels based on your creative brief.

You purchase a Design Contest package and write a creative brief that describes your product label needs and ideas.

Label designers from around the world review the brief and submit label designs to your contest. You give feedback and direction to the designers to help them perfect their designs through two rounds of competition.

You select a winning product label design.

The winning designer receives the prize money, and you get the print-ready, winning design files with full copyright.
Everything you need to move to production. Your product label design will be uploaded in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file. 

Plus, you’ll get the full legal copyright, so the design will be all yours.
Nope! Not at all. The more you know about the design process, the better. However, when you launch a custom label contest, we’ll walk you through everything step-by-step to make sure you provide all of the information we need to ensure you get a great label design. Plus, our support team is here to answer any questions and provide feedback to you during the contest.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of product labels created by our design community.

Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.

The more you give the designers, the better they can design labels for you!
Yes. If you have any specific images (like a logo or product photos) that need to be included with your label design, please submit them to designers with your brief.

Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Your custom label design contest includes one winning product label. If you need a second label for another SKU or a larger label for a different item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 Project with your winning designer.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning label design.
We guarantee that you’ll get a great label design at any pricing level, but our higher-priced packages give you more design options and better support.

Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.

When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
A free, no-obligation design consultation is included with your product label design contest. This is a risk-free opportunity for you to speak with one of our team members about your custom labels, and learn how great design can help you.

Our consultants are experienced in working with label designers and running design contests, so they can answer any questions you might have.
Choose “Make your contest private” from the Contest options section before you launch your label design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.

This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
We offer a 100% money-back guarantee within 60 days of payment on all Label Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.
99designs gives you multiple label design options to choose from, each professionally created just for your product, and all within an affordable price range.

When you work with a freelancer, you have to spend a lot of time reviewing their portfolios, then hope their style will translate to your your needs.

Design agencies will give you high-quality designs, but that’s usually accompanied by a large price tag and long time frame.

Every business has a different set of needs and that’s exactly why these different options exist. Your choice boils down to determining what’s most important for you.

Let’s talk!

Our kind, happy and humble customer support team would love to answer your questions. Send us an email or call to speak with an actual human.

Designs ahead! Let’s ride.
by DSKY
Designs ahead! Let’s ride.