Get all this with your new label design.

Multiple designers, incredible results

Your label design brief is shared with our global design community. You’ll get designs from multiple designers.
10+ designers feature highlighted
by Martis Lupus

Ready-to-go files and total freedom

Your new product label comes with production-ready files that you can share with your printer right away. Plus, the copyright’s all yours.
100% money-back guarantee feature highlighted
by pmo

World-class support with a 100% money-back guarantee

We’ve got you every step of the way. Don’t like your final label design? You get your money back. It’s simple.
Everything you need feature highlighted
by Cross the Lime

How a product label design contest works.

Create a design brief.

1. Tell us all about it

Our design brief makes it simple to describe your design challenge and set your budget.

Pick your winning design.

2. Collaborate with your design team

Our global community of professional designers present their work. You provide feedback.

Get dozens of designs.

3. Pick your winner

Seven days later, choose your winning design. It's like picking your favorite child.

Bottles to boxes. If it needs a label, we've designed one.

A$1,099
Wine. Target market is 25 - 45 year old females looking for an elegant, crisp and sophisticated wine....
170
entries
34
designers
A$1,599
Ryno& Greg’s is a start-up drinks manufacturing business founded by two brothers (Ryan and Greg) who share a passion ...
132
entries
22
designers
A$659
Urban Pantry Foods is a company that provides healthy pantry items to every day people....
91
entries
25
designers
A$899
Mid sized Australian Winery targeting the on and off premise as well as exporting to over 30 countries - We grow grap...
68
entries
33
designers
A$659
REMOVED is a specialty coffee company that introduced it’s range of Cold Drip coffee onto the market in Se...
64
entries
17
designers
A$399
We make gluten free vegetable and herb infused beautiful coloured pasta and sell nationally around Australia. We tar...
80
entries
13
designers

Ready for a new label design just like these businesses?

Get started now
A$399
A natural protein nutrition company catering for health conscious consumers, athletes, dieters, vegetarians – or anyo...
44
entries
11
designers
A$899
high end red wine audience...
81
entries
24
designers
A$1,599
Soprts Nutrition (pre work out, fat burners, protein) aimed at people that use the gym and wanting supplements to go ...
68
entries
18
designers
A$399
I'm starting a business making environmentally friendly cleaning products. No petrochemicals, vegan friendly, non pol...
76
entries
8
designers
A$659
Gin Spirits - Alcoholic Beverage "London Dry Gin" Alcohol for 18 Years & over (For the more mature audience) Up ma...
107
entries
25
designers
A$1,599
Small Winemakers located in the Barossa Valley. We are developing a secondary label for a large online sell in Aust...
46
entries
12
designers
Check out our Product label customer reviews (4.8 average from 211 ratings)

Professional label design, no matter your budget

Got a bottle? .A box? We’ll make sure it has a great custom label created by a professional designer.

Bronze
Creative design on a budget
A$399
  • Expect ~30 designs
  • Good designers
  • Money back guarantee
  • Expect ~30 designs
  • Good designers
  • Money back guarantee
Silver
Best value for money
A$659
  • Expect ~40 designs
  • Better designers
  • Money back guarantee
  • Larger designer prize
  • Expect ~40 designs
  • Better designers
  • Money back guarantee
  • Larger designer prize
Gold
Attract expert designers
A$1,099
  • Expect ~50 designs
  • Expert designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Expect ~50 designs
  • Expert designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
Platinum
Work only with the best
A$1,599
  • Expect ~40 premium designs
  • Exceptional designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Handpicked designers
  • Expect ~40 premium designs
  • Exceptional designers
  • Money back guarantee
  • Larger designer prize
  • Dedicated manager
  • Handpicked designers

FAQs

An online label design contest invites label designers from our global design community to create the very best custom product labels based on your creative brief.

You purchase a design contest package and write a creative brief that describes your product label needs and ideas.

Label designers from around the world review the contest and design labels based on your brief.
 
You give feedback and direction to the designers to help them improve on their designs through two rounds of competition.

You select a winning product label design.

The winning designer receives the prize money, and you get the design files with full copyright to the winning design.
Everything you need to move to production. Your product label design will be uploaded in the correct formats (typically PSD, AI, PDF or EPS files, but this will depend on your printing requirements). Plus, you’ll get the full legal copyright, so the design will be all yours.
Your custom label design contest includes one winning product label. If, for example, you need a second label for another SKU or a larger label for a different item in a product family, you can purchase these from your designer at an additional cost.
Nope! Not at all. The more you know about the design process, the better. However, when you launch a custom label contest, we’ll walk you through everything step-by-step to make sure you provide all of the information we need to ensure you get a great label design. Plus, our support team is here to answer any questions and provide feedback to you during the contest.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of product labels created by our design community. 
 
Bring as many specifics as you can, too.
 
The more you give the designers, the better they can design labels for you. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, printing requirements and any other specifications that would affect your design.
Yes. If you have any specific images that need to be included with your label design, please submit them to designers with your brief.

Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design.
 
If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
A free, no-obligation design consultation is included with your product label contest. This is a risk-free opportunity for you to speak with one of our team members about your brand, your business and how great design can help you. Feel free to check out the fine print.

Our consultants are experienced in working with product label designers and running design contests, so they can answer any questions you might have.
Choose “Make your contest private” from the Contest options section before you launch your contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.

This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA.
You can choose a Bronze, Silver, Gold or Platinum package for your design contest. Each package offers different features at different pricing levels.

Generally, the more you pay:your designer prize will be bigger, you’ll get to choose from more design options, and you’ll get higher quality designs.
 
When choosing your contest package, think about how much experience you have writing creative briefs, working with designers, and giving feedback on projects.
 
If you're still unsure, contact us for a design consultation.
We offer a 100% money-back guarantee within 60 days of payment on all contests except those with a guaranteed prize and those that have entered the Final Round. 
 
You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result, and help you pick a winning design.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. 
 
During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of that design.
Every business has a different set of needs and that’s exactly why these different options exist. Your choice boils down to determining what’s important for you at this stage of your business.

99designs gives you multiple custom label options to choose from, each professionally created just for you, and all within an affordable price range.
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 project with your winning designer.

Let’s talk!

Questions? Our kind, happy and humble customer support team would love to hear from you.

Designs ahead! Let’s ride.
by DSKY
Designs ahead! Let’s ride.